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Short-form content that turns views into leads.
Short-form content that turns views into leads.
HOOKLAB helps creators & brands engineer short-form content with predictable performance—so growth isn’t guesswork.
HOOKLAB helps creators & brands engineer short-form content with predictable performance—so growth isn’t guesswork.
No commitment • Takes 5 minutes
Trusted by modern brands & creators
eli.turner
Personal Brand
3.1x average watch time
Visual cues + dynamic text overlays
nova.skincare
Skincare
2.4x watch time uplift
Subtitle system + pattern interrupts
brightpay
Mobile App
CVR jumped from 1.1% → 3.4%
Strategic CTAs + personalized offers
urbanfit.studio
fitness
CTR up from 0.8% → 2.1%
CTA layering + offer positioning
The Problems
The Problems
Most short-form content fails for one simple reason.
Most teams optimize edits. We optimize retention + intent—that’s why performance changes. The problem isn’t effort — it’s lack of engineering.
The Problems
Most short-form content fails for one simple reason.
Most teams optimize edits. We optimize retention + intent—that’s why performance changes. The problem isn’t effort — it’s lack of engineering.
Views without Retention
Millions see it, no one remembers it.
Views without Retention
Millions see it, no one remembers it.
Engagement without Intent
High comment counts, zero sales.
Engagement without Intent
High comment counts, zero sales.
Creative Guesswork
Posting randomly and hoping for luck.
Creative Guesswork
Posting randomly and hoping for luck.
Views without Retention
Millions see it, no one remembers it.
Engagement without Intent
High comment counts, zero sales.
Creative Guesswork
Posting randomly and hoping for luck.
The Solutions
The Solutions
Stop Guessing.
Start Engineering.
We replace creative intuition with data-driven precision. HOOKLAB turns your content into a predictable revenue engine, not a vanity art project. We test hooks, retention, and intent—so performance becomes repeatable.
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0+
0+
0+
Variants Tested/Week
0+
0+
0+
0+
Audience Match Rate
+0.0x
+0.0x
+0.0x
+0.0x
Avg leads lift
The Solutions
Stop Guessing.
Start Engineering.
We replace creative intuition with data-driven precision. HOOKLAB turns your content into a predictable revenue engine, not a vanity art project. We test hooks, retention, and intent—so performance becomes repeatable.
0+
0+
Variants Tested/Week
0+
0+
Audience Match Rate
+0.0x
+0.0x
Avg leads lift
Hook retention
Hook retention
28%
28%
5 variations tested
5 variations tested
Scroll-Away
Scroll-Away
22%
22%
Hypothesis Confirmed
Hypothesis Confirmed
Hook retention
28%
5 variations tested
Scroll-Away
22%
Hypothesis Confirmed
Results
Results
Real outcomes,
not just “nice edits”.
We deliver leads, not just “viral” videos.
Results
Real outcomes,
not just “nice edits”.
We deliver leads, not just “viral” videos.
Services
Services
Content Strategy & Hooks
We don't rely on luck. We follow a rigid engineering process to construct high-performing creatives.
Services
Content Strategy & Hooks
We don't rely on luck. We follow a rigid engineering process to construct high-performing creatives.
Content Strategy & Hooks
Data-driven ideation engineered for retention and intent.
Video Editing
Platform-optimized short-form editing built for watch time.
Creative Testing
Rapid A/B testing to discover winning angles.
Scaling & Growth
We multiply what works into predictable performance.
Content Strategy & Hooks
Data-driven ideation engineered for retention and intent.
Video Editing
Platform-optimized short-form editing built for watch time.
Creative Testing
Rapid A/B testing to discover winning angles.
Scaling & Growth
We multiply what works into predictable performance.
From Audit to Scale
From Audit to Scale
The 4-Step Optimization Protocol
We don't rely on luck. We follow a rigid engineering process to construct high-performing creatives.
From Audit to Scale
The 4-Step Optimization Protocol
We don't rely on luck. We follow a rigid engineering process to construct high-performing creatives.
Drag & drop your footage
Skincare.mp4
Skincare_2.mp4
Uploading
75%
Step 1
Send Footage
You’ll get a clear content map + the best selects
Target Audience
Target Audience
Content suited for Gen Z audience
Content suited for Gen Z audience
18-24 age range
18-24 age range
25-30 age range
25-30 age range
30-35 age range
30-35 age range
Step 2
Hypothesis
You’ll get 2–3 hook directions + a retention blueprint
Drag & drop your footage
Skincare.mp4
Skincare_2.mp4
Uploading
75%
Step 1
Send Footage
You’ll get a clear content map + the best selects
Target Audience
Content suited for Gen Z audience
18-24 age range
25-30 age range
30-35 age range
Step 2
Hypothesis
You’ll get 2–3 hook directions + a retention blueprint
Step 3
Editing
You’ll get a primary cut + hook variations
Scale Overview
10/11
11/11
12/11
13/11
14/11
15/11
16/11
Step 4
Scale
You’ll get a repeatable weekly cadence + what’s working patterns
Step 3
Editing
You’ll get a primary cut + hook variations
Scale Overview
10/11
11/11
12/11
13/11
14/11
15/11
16/11
Step 4
Scale
You’ll get a repeatable weekly cadence + what’s working patterns
Pricing Plan
Pricing Plan
Engineering Your Scale.
Stop paying for 'creative hours'. Start paying for performance assets. No long-term handcuffs, just pure results-driven production.
Pricing Plan
Engineering Your Scale.
Stop paying for 'creative hours'. Start paying for performance assets. No long-term handcuffs, just pure results-driven production.
Starter Plan
For consistent weekly output
$1000
/Month
1 Deep-Dive Audit
3 Unique Angles (Hooks)
6 Creative Variations (Visual Iterations)
9:16 (TikTok/Reels)
Scriptwriting & Storyboarding
Starter Plan
For consistent weekly output
$1000
/Month
1 Deep-Dive Audit
3 Unique Angles (Hooks)
6 Creative Variations (Visual Iterations)
9:16 (TikTok/Reels)
Scriptwriting & Storyboarding
Popular
Scale Plan
Best for growth & testing
$2500
/Month
Everything in MVP, plus:
10 Creative Variations / Month
Weekly Performance Analysis
Rapid Iteration Loop
UGC Talent Sourcing
Popular
Scale Plan
Best for growth & testing
$2500
/Month
Everything in MVP, plus:
10 Creative Variations / Month
Weekly Performance Analysis
Rapid Iteration Loop
UGC Talent Sourcing
Dominance Plan
For high-volume teams
$5000
/Month
Everything in Scale, plus:
Unlimited Creative Variations
Dedicated Creative Strategist
Full Funnel Assets
Priority Production Queue (48h Turnaround)
Dominance Plan
For high-volume teams
$5000
/Month
Everything in Scale, plus:
Unlimited Creative Variations
Dedicated Creative Strategist
Full Funnel Assets
Priority Production Queue (48h Turnaround)
Starter Plan
For consistent weekly output
$1000
/Month
1 Deep-Dive Audit
3 Unique Angles (Hooks)
6 Creative Variations (Visual Iterations)
9:16 (TikTok/Reels)
Scriptwriting & Storyboarding
Popular
Scale Plan
Best for growth & testing
$2500
/Month
Everything in MVP, plus:
10 Creative Variations / Month
Weekly Performance Analysis
Rapid Iteration Loop
UGC Talent Sourcing
Dominance Plan
For high-volume teams
$5000
/Month
Everything in Scale, plus:
Unlimited Creative Variations
Dedicated Creative Strategist
Full Funnel Assets
Priority Production Queue (48h Turnaround)
Partner Feedback
Partner Feedback
Trusted by Modern Brands.
Hear what the Founders and CMOs who have implemented this protocol have to say.
Partner Feedback
Trusted by Modern Brands.
Hear what the Founders and CMOs who have implemented this protocol have to say.
5.1x
ROAS
After a slow start at 1.3x, our team quickly optimized the campaign, identifying key improvements within 48 hours.
Rodrigo James
CEO, Tech Startup
5.1x
ROAS
After a slow start at 1.3x, our team quickly optimized the campaign, identifying key improvements within 48 hours.
Rodrigo James
CEO, Tech Startup
5.1x
ROAS
After a slow start at 1.3x, our team quickly optimized the campaign, identifying key improvements within 48 hours.
Rodrigo James
CEO, Tech Startup
+350%
Revenue
Thanks to HOOKLAB, we quickly recovered from a rocky start. Their audit system pinpointed critical issues, turning our campaign around in just days.
Elena Rodriguez
Founder Skincare
+350%
Revenue
Thanks to HOOKLAB, we quickly recovered from a rocky start. Their audit system pinpointed critical issues, turning our campaign around in just days.
Elena Rodriguez
Founder Skincare
+350%
Revenue
Thanks to HOOKLAB, we quickly recovered from a rocky start. Their audit system pinpointed critical issues, turning our campaign around in just days.
Elena Rodriguez
Founder Skincare
-40%
CPA
HOOKLAB's audit protocol was a game-changer. It spotted and fixed ad campaign leaks early, saving us from significant losses.
Indra Brawijaya
Founder SaaS Product
-40%
CPA
HOOKLAB's audit protocol was a game-changer. It spotted and fixed ad campaign leaks early, saving us from significant losses.
Indra Brawijaya
Founder SaaS Product
-40%
CPA
HOOKLAB's audit protocol was a game-changer. It spotted and fixed ad campaign leaks early, saving us from significant losses.
Indra Brawijaya
Founder SaaS Product
4.5x
ROAS
After initial losses at 1.2x, HOOKLAB's audit protocol identified leaks within the first 3 days of the ad campaign.
Marcus Chen
Founder Local Fitness Brand
4.5x
ROAS
After initial losses at 1.2x, HOOKLAB's audit protocol identified leaks within the first 3 days of the ad campaign.
Marcus Chen
Founder Local Fitness Brand
4.5x
ROAS
After initial losses at 1.2x, HOOKLAB's audit protocol identified leaks within the first 3 days of the ad campaign.
Marcus Chen
Founder Local Fitness Brand
FAQ
Frequently Asked Questions
If you have any other questions, please email us.
Does this methodology work for my specific industry?
How long until I see results?
What happens if the ads don't perform?
Do I own the intellectual property (IP) of the videos?
Do I need to ship physical products to you?
FAQ
Frequently Asked Questions
If you have any other questions, please email us.
Does this methodology work for my specific industry?
How long until I see results?
What happens if the ads don't perform?
Do I own the intellectual property (IP) of the videos?
Do I need to ship physical products to you?
FAQ
Frequently Asked Questions
If you have any other questions, please email us.
Does this methodology work for my specific industry?
How long until I see results?
What happens if the ads don't perform?
Do I own the intellectual property (IP) of the videos?
Do I need to ship physical products to you?