UrbanFit Studio
A modern urban fitness studio helping busy professionals stay consistent with training.
Overview
By the time this collaboration began, content output was consistent but performance varied widely. The team wanted to understand not just what performed well, but why certain ideas resonated while others did not.
The Challenge
Most creative decisions were driven by instinct, trends, or isolated successes. Without a repeatable framework, it was difficult to evaluate results or confidently build on past learnings.
This uncertainty slowed iteration and made scaling content efforts feel risky. Each new piece of content felt disconnected from previous work, limiting long-term momentum.
The Approach
Most creative decisions were driven by instinct, trends, or isolated successes. Without a repeatable framework, it was difficult to evaluate results or confidently build on past learnings.
This uncertainty slowed iteration and made scaling content efforts feel risky. Each new piece of content felt disconnected from previous work, limiting long-term momentum.
The Outcome
+18%
early retention
1.8×
faster iteration
-25%
reduced rework